Marketing Content Manager

Company Description

YouGov is an international research and data analytics group.

Our mission is to supply a continuous stream of accurate data and insight into what the world thinks, so that companies, governments and institutions can better serve the people and communities that sustain them.

We have the best data and the best tools. We continuously challenge conventional approaches to research, and we disrupt our industry to ensure that our clients always get the best solutions.

We are driven by a set of shared values. We are fast, fearless and innovative. We work diligently to get it right. We are guided by accuracy, ethics and proven methodologies. We respect and trust each other, and bring these values into everything that we do.

Each day, our highly engaged proprietary global panel of over 15 million people provides us with thousands of data points on consumer opinions, attitudes and behaviours. We combine this continuous stream of data with our research expertise to provide insights that enable intelligent decision-making and informed conversations.

With operations in the UK, North America, Mainland Europe, the Nordics, the Middle East, India and Asia Pacific, YouGov has one of the world’s largest research networks.

Job Description : We are looking for a talented Marketing Content Manager to join us YouGov. This is an exciting role where you will have the opportunity to define and deliver our B2B content Marketing strategy.

• Define and organize the editorial strategy.
• Create B2B content using YouGov’s data.
• Follow up on editorial planning to make sure deadlines are being met.
• Ensure that the content is well positioned and consistent with the company's brand strategy.
• Develop strategic lead-generating campaigns to raise awareness across priority sectors and drive demand into the sales teams.
• Track web and campaign performances to ascertain content engagement levels.
• This role will be targeted on new business and cross-sell revenue and key account retention for priority sectors, as well as increasing marketing ROI.

Qualifications :

• 2 to 5 years experience
• Relevant marketing degree
• Excellent writing skills
• Experience developing and executing content strategies and creating effective marketing content
• Strong relationship building and stakeholder management skills
• Autonomous, curious, creative and rigorous
• Analytical: comfortable with numbers
• Good English level and want to work in an international environment

Additional Information